5 Simple Ways to Improve Your Church Communication
Church communication doesn't require a communications team, expensive software, or hours of extra work. A few small changes can make it easier for people to know what's happening within your church community.
Put the most important information first.
Before adding all the details, answer the questions people are most likely to have. What? When? Where? What do I need to do?
Use fewer words.
More information doesn't always mean better communication. Long paragraphs can make the important details harder to find. Instead of explaining everything on a slide, flyer, or social post, share the essentials and direct people somewhere else for additional details.
Be consistent.
If the bulletin says the youth events starts at 6:00, the website says 6:30, and Facebook doesn't list a time at all, people won't know which one to trust. Choose one source for event information, verify the details, and use those details everywhere else.
Write for someone who doesn't already know.
Churches tend to use a lot of shorthand. Regular attendees may know exactly what "Wednesday Connect" or "Room 201" means. A visitor probably doesn't. Before publishing something, ask Would this make sense to someone attending for the first time?
Make the next step obvious.
Every message should make it easy for people to know what to do next. Register online. Meet in the lobby. Join us Sunday at 10:00.
Keep it simple. Effective communication is about helping people understand and take the next step. Is it clear? Is it consistent? Would someone new understand it?
